Jamie Oliver news and analysis – Page 36
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No longer the bad apple?
Availability, sharp pricing and solid working with suppliers may be pulling Sainsbury around says Rachel BarnesFor Sainsbury, life has tasted a bit better in 2005. It’s re-signed man-of-the-moment Jamie Oliver and morale is riding...
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What will they do for you...
...on the big issues that impact on the industry? We have identified five key areas – the national minimum wage, retail crime, red tape, business rates and health – where a new government could change things for better or for worse. As the...
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Jersey spuds star in Jamie Oliver ad
Jersey Royal new potatoes will feature in Sainsbury’s next Jamie Oliver-themed television adverts.Oliver spent three days in Jersey last week filming the two commercials, one of which is understood to show the TV chef in a potato field, while...
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‘Unfair treatment’ by Oliver
Bernard Matthews says retail sales of its Turkey Twizzlers have gone up, despite being attacked by celebrity chef Jamie Oliver and banned from the menus of many school dinners.The company has accused Oliver of unfairly targeting the brand in...
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The Saturday Essay
>>Grocers are turning into bank managers and destroying customer experience says author Colin ShawGrocers at the turn of the century were naturals when it came to customer experience, offering a personal service and an insight...
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How was it for you?
Beautiful gains were made by all in the feeding frenzy that was Euro 2004. Liz Hamson reports on the squads who ran with the crowdWhatever the outcome of tomorrow’s final, one thing is for sure: there won’t be any tears...
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Quality and range now high on agenda
Good news for supermarkets is that 31% of consumers say they are now using more ingredients than they used to and 24% say that they use better quality ingredients than before, according to a report by Mintel.The report also notes that six...
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Sainsbury agree new deal with Jamie
Sainsbury have signed a new deal with celebrity chef Jamie Oliver to continue as the front man for their forthcoming advertising campaigns.The 12-month deal will earn the chef £1.2m compared to the £900,000 he received for his last campaign....
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Nestlé eyes fair trade
Nestlé is plotting its first assault on the fair trade market with its Nescafé brand. The food and drinks multinational is holding top level talks to throw its Nescafé instant coffee stalwart into the arena by bringing out a fair trade...
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JS puts flavour back into pork
Sainsbury is hoping to reinvigorate the British pork sector with the launch of a new range of premium products.The Taste the Difference range features 14 cuts produced from a new cross breed of pig exclusively for Sainsbury.Pork buyer Ben...
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Multiples grow starry-eyed
Ex-Spice Girls, celebrity chefs, Hollywood actresses, Pop Idols and other TV stars will be urging shoppers to part with more cash at their favourite supermarkets this Christmas as the multiples enlist a host of celebrities to boost festive...
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Jamie Oliver to endorse Olivado
New Zealand avocado oil brand Olivado has scored a major coup – by signing up celebrity chef Jamie Oliver.The TV star and Sainsbury’s advertising frontman has agreed to endorse the brand after discovering it during a trip to New Zealand two...
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It’s a summer sizzler for meat
While the soaring temperature is causing havoc within other sectors, demand for meat is hotting up as Britain continues to sizzle.Most retailers are reporting sales off the scale with several describing it as one of their best ever weeks for...
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Consumer vox pop
>>consumers say safeway is out of step with the timesConsumers may not know or care who is in the running for Safeway. But that does not indicate that they have no views on the outcome nor how it will affect the price of their weekly...
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Double blow for JS
Overtaken by Asda and with its Somerfield hopes dashed, what are the options now for Sainsbury? Elaine Watson reportsPlot the market share of Asda and Sainsbury on a graph since 1999 and it doesn’t take a genius to work out that their...
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JS looking to more extras from Oliver
The Jamie Oliver range of extra matured beef has been launched into Sainsbury's stores this week. The meat, which has been matured on the bone for 21 days, and features four joints and five steaks, will be available in 400 stores in specially...
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Scan and pack ad misleading
Sainsbury's scan and pack' television ad, featuring celebrity chef Jamie Oliver having his shopping packed by checkout staff has been banned by TV watchdogs for being misleading. In the ad, two girls watch Jamie Oliver having his carrier bags...
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Sainsbury and Oliver cook up new deal
Sainsbury has struck a deal with celebrity chef Jamie Oliver to extend their relationship for another year.As part of the deal Oliver will continue to be the face of Sainsbury’s in TV and radio advertising. He will also work on product...
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Oliver's 21-day beef difference
Jamie Oliver has teamed up again with Sainsbury to launch a new range of specially matured beef. The Jamie Oliver 21 day Extra Matured Taste the Difference British Beef will be on shelf from June 23 and is the result of three years of...
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They said he would be late, and he was by 80 minutes. But
But forget all the media talk of the fiery chefmeister who rages at his staff. Spend an hour with the man and you quickly realise that, where Ramsay is concerned, what some call aggression is passion with a capital P. For this is an honest,...