Jamie Oliver news and analysis – Page 34
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News
It all 'ads' up to a total ban
Banning the advertising of branded food during children's TV was always going to be a hot topic for consumer groups after communications watchdog Ofcom opened its consultation on advertising to children. What may not have been expected was for...
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News
Jamie Oliver in campaign talks
TV chef Jamie Oliver and Sainsbury are in talks with the Department of Health over a campaign to encourage people to eat more meals as a family.Reports suggest that the campaign would focus on family meals in an effort to improve the...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
One of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be make or break for the soft drinks giant, whose Zero launch aims...
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News
Jeremy Martin The marketing director of For Goodness Shakes believes Coca-Cola has misjudged the male market with its new Zero product
Zero understanding of how to tap into the male psycheOne of the biggest launches of the year kicks off this summer as Coca-Cola Enterprises zooms in on 20 to 29-year-old men in a bid to woo them back to the real thing. This could be...
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News
'Drumsters will boost coated turkey sector'
Unilever has thrown down the gauntlet to Bernard Matthews with what it claims is a healthier alternative to the latter company's Golden Drummers turkey drumsticks. Turkey Drumsters, which comes under the Captain Birds Eye brand, is being...
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Comment & Opinion
Editor's Comment: 'London 2012 can boost British food'
What an inspiration the Olympics have been, providing a welcome if temporary lift to our spirits from the lousy weather and the even lousier economy. Actually, I sense the Games will lift the spirits far longer than the recession we now appear to...
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News
Talking shop
Consumers are now more aware than ever of the need for healthy eating and of the importance of fresh fruit and vegetables in a daily diet. However, in spite of this there seems to have been no significant or sustained increase in...
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News
restaurant foodhits the shelves
What does ubiquitous high street coffee shop group Starbucks have in common with stylish noodle bar chain Wagamama? Both have recently joined forces with manufacturers to put their products on UK supermarket shelves. The ventures...
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News
Talking shop
If you thought the British were eating more healthily, think again, says Nigel Jenney, chief executive of the Fresh Produce Consortium. It's high time we brought in some ColourConsumers are now more aware than ever of the need for...
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News
Talking shop
If you thought the British were eating more healthily, think again, says Nigel Jenney, chief executive of the Fresh Produce Consortium. It's high time we brought in some ColourConsumers are now more aware than ever of the need for...
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News
Talking shop
If you thought the British were eating more healthily, think again, says Nigel Jenney, chief executive of the Fresh Produce Consortium. It's high time we brought in some ColourConsumers are now more aware than ever of the need for...
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News
Going beyond the crisp
Ever more health-conscious and adventurous consumers are getting a taste for snacks that have more to offerRelying on convenience simply won& 't cut the mustard in the impulse sector in 2006. Consumers are now more experimental and...
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News
Going beyond the crisp
Ever more health-conscious and adventurous consumers are getting a taste for snacks that have more to offerRelying on convenience simply won& 't cut the mustard in the impulse sector in 2006. Consumers are now more experimental and...
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News
Playing fair with beauty
Does Dove's promotion of positive self-images among women demonstrate cynical marketing or integrity? Robert Gray reports. Unilever-owned toiletries brand Dove has carved a strong image for itself through its down-to-earth Campaign for...
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News
Own label at a premium
Sainsbury, Tesco and Asda are gearing up for a battle in premium own label this year as they overhaul upmarket lines in a bid to take a bigger slice of the lucrative £4.5bn market.Sainsbury is concerned that its 850-strong Taste...