All articles by Jenny Costa – Page 3
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Comment & OpinionHow we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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Comment & OpinionHow we found a squeezy ketchup solution and stayed sustainable
With 97% of the retail ketchup in a squeezy bottle and our mission to take 5% of the UK ketchup market in the next three years, we knew we needed to get into the right format
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Comment & OpinionBecoming a B Corp helped us learn where best to focus our efforts
The choices we make daily – what we buy, what we eat, what we waste – collectively changes a lot
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Comment & OpinionIn this age of inflation, let’s value our food more and waste less
It’s almost impossible to not notice inflation’s tightening squeeze on living costs
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Comment & OpinionTen years in, how daring to be different has worked for us
We’ve come a long way since my early morning dashes to save bin-bound veg
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Comment & OpinionA turbulent year – but 2021 has provided some positives, too
In my opinion, the best outcome of 2021 has been the spotlight on our planet and people
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Comment & OpinionGetting our hands dirty ahead of a non-wasteful Christmas
Last week, amid the array of meetings in Glasgow for COP26, the Rubies in the Rubble team hit the orchards
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Comment & OpinionBusiness owners have a duty to accelerate their work on climate
It’s six years on from the landmark Paris Agreement where world leaders signed a binding global agreement to tackle climate change
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Comment & OpinionThe crowding out of small farmers is bad news for our industry
Like the majority of the industry, at Rubies in the Rubble we are feeling the effects of staff shortages in supply chains across the country
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Comment & OpinionWe must look to cut emissions and lobby our leaders on climate
We either act now to save ourselves or simply keep chugging along in the same gear until we drive ourselves off the cliff
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Comment & OpinionWhy our food system should be at the heart of environment policy
The past 18 months has given us reasons to be proud, but it has also highlighted many inefficiencies and inadequacies in our system
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Comment & OpinionHow we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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ProfilesA day in the life of Rubies in the Rubble startup founder Jenny Costa
From hiring a raft of new marketing staff to negotiating the return of hospitality and taste testing potential ketchup recipes
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Comment & OpinionRemote or office first? Either way, team togetherness is vital
With the reopening of outdoor dining, we’re hitting the pub!
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Comment & OpinionHow we’re going about becoming a truly carbon negative business
Our first priority is for Rubies’ ketchup and mayo (our main products) to become carbon neutral, and later, our relishes too
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Comment & OpinionHow B Corps operate differently and drive positive change
In May last year we became a certified B Corporation. This felt a long time in the making as our purpose is to end food waste
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Comment & OpinionBeyond the romance: startup success in a year like no other
When I saw the huge changes both at work and in the market, I knew I needed to jump up and get (metaphorically) closer to the team than ever before
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Comment & OpinionDeveloping a recipe from scratch: behind the scenes in NPD
Having followed our new Garlic Mayo throughout development, I thought I’d talk through our process for launching new products
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Comment & OpinionBusinesses have a duty to educate consumers on climate change
The desire for purpose-driven brands is here to stay
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Comment & OpinionEstablish your startup’s values, and find practical, fun ways to bring them to life
There’s a point in every startup’s journey where you go from a small group of colleagues working at the same table to suddenly having ‘functions’ and ‘functional heads of..’
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