All articles by Jenny Costa – Page 2
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Comment & OpinionOther ways startups can support their teams in financial tough times
For most startups or purpose-led businesses, the draw to join is a mixture of the cause, autonomy, variety of work and the team
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Comment & OpinionBeyond marketing: other strong ways to build your brand
Simply investing in packaging and consumer partnerships, while it might feel less sexy or exciting, can pay dividends
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Comment & OpinionIn trend-setting LA, purpose-led small brands are hot stuff
If LA continues to push the boundaries of a shopper’s experience and demands, the UK retailer landscape still has a way to go
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Comment & OpinionHow crowdfunding is breaking down barriers for startups
Not only is it a way to raise funding, but also to raise awareness and build an impassioned community of investors who want to talk about your company
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Comment & OpinionWhy sustainability-led brands should still put flavour first
For sustainable brands to win and gain market share, they must communicate and address the consumer’s primary need, not just their mission
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Comment & OpinionIf B Corps become the norm, people and planet will benefit
We initially certified in 2020, and therefore we’re currently preparing to resubmit our refreshed impact assessment, says Jenny Costa, founder of Rubies in the Rubble
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Comment & OpinionCarbon offsetting is great in theory, but beware the pitfalls
Two years ago, we undertook a full carbon life cycle (no easy feat) of our products to better understand our carbon footprint
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Comment & OpinionHow we’re staying nimble and focused despite external turbulence
The external turbulences that are affecting every business are hard to forecast or navigate – and they aren’t showing signs of leaving us in 2023
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Comment & OpinionStay nimble, but stay true to your brand’s values – even in tough times
Last Monday, Team Rubies headed to work to be met by a troop of security guards
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Comment & OpinionFlexible work is great – but our staff need in-person connection
As we adjusted to the confinements of our four walls throughout Covid lockdowns, mental health had a lot of attention
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Comment & OpinionStartups need more help to support mothers and workplace diversity
For many women in business, being the primary caregiver feels a little like double-edged sword
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Comment & OpinionHow to battle the best before challenge and minimise food waste
Best before dates have been getting a lot of airtime since Waitrose announced it would be removing them from 500 fresh products
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Comment & OpinionSpread a warm glow by communicating your brand’s benefits
Source: Unsplash Rubies has developed a calculator that shows exactly how much fruit & veg a person or restaurant has saved from waste by choosing its products Doing good feels good. Being a purpose-led brand, we’re constantly searching for ways to harness this feeling, in order to ...
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Comment & OpinionHow we are working towards becoming a carbon neutral business
You can measure your footprint with differing degrees of accountability
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Comment & OpinionHow we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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Comment & OpinionHow we found a squeezy ketchup solution and stayed sustainable
With 97% of the retail ketchup in a squeezy bottle and our mission to take 5% of the UK ketchup market in the next three years, we knew we needed to get into the right format
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Comment & OpinionBecoming a B Corp helped us learn where best to focus our efforts
The choices we make daily – what we buy, what we eat, what we waste – collectively changes a lot
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Comment & OpinionIn this age of inflation, let’s value our food more and waste less
It’s almost impossible to not notice inflation’s tightening squeeze on living costs
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Comment & OpinionTen years in, how daring to be different has worked for us
We’ve come a long way since my early morning dashes to save bin-bound veg
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Comment & OpinionA turbulent year – but 2021 has provided some positives, too
In my opinion, the best outcome of 2021 has been the spotlight on our planet and people
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