All articles by Jenny Costa – Page 2
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Comment and OpinionSpread a warm glow by communicating your brand’s benefits
Source: Unsplash Rubies has developed a calculator that shows exactly how much fruit & veg a person or restaurant has saved from waste by choosing its products Doing good feels good. Being a purpose-led brand, we’re constantly searching for ways to harness this feeling, in order to ...
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Comment and OpinionHow we are working towards becoming a carbon neutral business
You can measure your footprint with differing degrees of accountability
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Comment and OpinionHow we built a cross-brand collaboration with BrewDog
This week Rubies in the Rubble raised a toast to our new collaboration with BrewDog
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Comment and OpinionHow we found a squeezy ketchup solution and stayed sustainable
With 97% of the retail ketchup in a squeezy bottle and our mission to take 5% of the UK ketchup market in the next three years, we knew we needed to get into the right format
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Comment and OpinionBecoming a B Corp helped us learn where best to focus our efforts
The choices we make daily – what we buy, what we eat, what we waste – collectively changes a lot
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Comment and OpinionIn this age of inflation, let’s value our food more and waste less
It’s almost impossible to not notice inflation’s tightening squeeze on living costs
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Comment and OpinionTen years in, how daring to be different has worked for us
We’ve come a long way since my early morning dashes to save bin-bound veg
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Comment and OpinionA turbulent year – but 2021 has provided some positives, too
In my opinion, the best outcome of 2021 has been the spotlight on our planet and people
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Comment and OpinionGetting our hands dirty ahead of a non-wasteful Christmas
Last week, amid the array of meetings in Glasgow for COP26, the Rubies in the Rubble team hit the orchards
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Comment and OpinionBusiness owners have a duty to accelerate their work on climate
It’s six years on from the landmark Paris Agreement where world leaders signed a binding global agreement to tackle climate change
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Comment and OpinionThe crowding out of small farmers is bad news for our industry
Like the majority of the industry, at Rubies in the Rubble we are feeling the effects of staff shortages in supply chains across the country
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Comment and OpinionWe must look to cut emissions and lobby our leaders on climate
We either act now to save ourselves or simply keep chugging along in the same gear until we drive ourselves off the cliff
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Comment and OpinionWhy our food system should be at the heart of environment policy
The past 18 months has given us reasons to be proud, but it has also highlighted many inefficiencies and inadequacies in our system
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Comment and OpinionHow we built ‘mental availability’ into our new outdoor ad campaign
Rubies in the Rubble has been building physical availability. Now we can start building mental availability too
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Profiles and QandAsA day in the life of Rubies in the Rubble startup founder Jenny Costa
From hiring a raft of new marketing staff to negotiating the return of hospitality and taste testing potential ketchup recipes
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Comment and OpinionRemote or office first? Either way, team togetherness is vital
With the reopening of outdoor dining, we’re hitting the pub!
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Comment and OpinionHow we’re going about becoming a truly carbon negative business
Our first priority is for Rubies’ ketchup and mayo (our main products) to become carbon neutral, and later, our relishes too
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Comment and OpinionHow B Corps operate differently and drive positive change
In May last year we became a certified B Corporation. This felt a long time in the making as our purpose is to end food waste
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Comment and OpinionBeyond the romance: startup success in a year like no other
When I saw the huge changes both at work and in the market, I knew I needed to jump up and get (metaphorically) closer to the team than ever before
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Comment and OpinionDeveloping a recipe from scratch: behind the scenes in NPD
Having followed our new Garlic Mayo throughout development, I thought I’d talk through our process for launching new products
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