All articles by Jenny Costa
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Comment & OpinionHow we prioritised purpose by becoming a social enterprise
When your purpose is built into your foundations and independently verified, it becomes much easier to focus on what really matters, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionYour new product is out there. Congratulations! Now the work begins
says Jenny Costa of Rubies in the Rubble
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Comment & OpinionInside Rubies in the Rubble’s hot new sauces launch
After 12 years of building Rubies in the Rubble and many product launches along the way, CEO and founder Jenny Costa has learned successful innovation comes down to two essentials
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Comment & OpinionSimpler Recycling is a business opportunity, not a burden
Offices, factories, hospitality venues and retailers have had to rethink how waste flows through their operations
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Comment & OpinionAs shelf space is squeezed, seek the hospitality opportunity
As an SME, having a diverse sales channel is essential, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionIt’s the most wasteful time of year: how to help cut festive food waste
Jenny Costa of Rubies in the Rubble is encouraging everyone across our industry to help narrow the gap between abundance and need
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Comment & OpinionUse the festive season to give back and reflect your brand’s values
With the festive season fast approaching, budgets to set, plans to sign off, and personal commitments stacking up, it’s easy to race through these last months without taking the time to end the year well
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Comment & OpinionA year in the US shows why we mustn’t let food standards slip
Having spent the past year in California, Jenny Costa of Rubies in the Rubble has had a front-row seat to just how different the system looks across the Atlantic
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Comment & OpinionThe power of word of mouth: why nothing beats a genuine shout-out
The most powerful form of marketing isn’t flashy, expensive, or algorithm-led. It’s real people talking honestly about things they love, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionThe importance of milestones: celebrate every step forward
This month at Rubies in the Rubble, we saved our one millionth perfect but otherwise rejected piece of fruit from the bin, says Rubies in the Rubble founder Jenny Costa
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Comment & OpinionBecoming a B Corp helped us drive change and excited our team
B Corp sets a collective standard that is already served by existing demand, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionReflect on 2024 – and then set your focus points for this year
We need to ensure all our actions still point the business in the direction of our key goals, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionCelebrate Christmas in a way that reflects your brand’s values
It’s time to enjoy some quality time as a team before a well-deserved rest ahead of the new year, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionDon’t ‘virtue signal’ on plastic – it’s not always the enemy
Consumers dislike plastic, but it has its place, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionKeep sustainability at the core of business by empowering staff
Without the resources to hire a dedicated sustainability manager, there is a need for every team member to be educated and aligned on the brand goals and purpose from day one
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Comment & OpinionPut yourself in your customers’ shoes… and solve their problems!
If you want to change the world, you have to throw a better party than those destroying it, says Jenny Costa of Rubies in the Rubble
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Comment & OpinionTo make an impact on food waste, we must educate young people
Rubies’ ‘Educate for Change’ toolkit provides everything from five-minute bite-sized discussions, quizzes and facts, all the way to full lesson plans
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Comment & OpinionHow challenger brands can make an impact in a crowded market
One of the biggest challenges often faced by startups is becoming recognised. It’s particularly difficult when you don’t have a large budget
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Comment & OpinionAs Britain’s climate changes, how can we best support farmers?
With unpredictable weather and a range of market hardships, farmers have it harder than ever
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Comment & OpinionChoose wisely and stand out: how to make the most of trade shows
Being able to share your why, your brand story and your personality while a potential buyer interacts with your brand is hard to replicate elsewhere