Available in full-fat and lighter variants (rsp: £2.80 for a 500g tub; a 250g pack will follow), the product is claimed by Kerrygold to be the first spreadable butter in the UK to offer a blend of butter and olive oil. Most spreadables on the market are described as containing 'vegetable oils'.
The addition of olive oil would give Kerrygold a key point of difference, said Alastair Jackson, marketing director at Adams Foods, which owns the brand. "Olive oil is popular and has a high level of household penetration." The oil would not affect the taste of the butter, he added.
Lighter 500g will go into the big four on 27 June and full-fat 500g will follow on 11 July, going into the six biggest mults.