Archive of all KP Snacks articles – Page 10
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News
Campaign Trail: Pom-bear’s 3D Blockbuster
Pom-Bear has trumped Walkers, Pringles and UB by being the first savoury snack brand to release a 3D cinema ad a technological first for a savoury snack, it claims. The Intersnack brand is appearing now in 30-second ads prior to screenings of Shrek...
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Interstate buys pretzel maker Union
Union Snack - one of the UK's few pretzel makers - has been sold to a German snack company for an undisclosed sum. The County Durham-based company, which makes Penn State Pretzels, has been acquired by Intersnack of Cologne. Set up...
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Simply sensational tastes?
Competition among premium products is rising as consumers choose healthier brands - so what are the chances of success for new and relaunching variants?Last year&'s Grocer Top Products Survey caused quite a stir in the premium...
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Brandwatch profile: crisps and snacks
Top 15 brands advertised (by media) £k Jan '00 - Dec '00 Total Press Cinema Radio Outdoor TV Direct Mail Total 27,138 ...
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International: breaking news about international product dev
Cholesterol-lowering products are continuing to mushroom on Australian retailers' shelves. After the launch of Logicol Spread in 1999, Praise has introduced Logicol Mayonnaise and Logicol Coleslaw dressing, which contain plant sterols from soya...