Archive of all KP Snacks articles – Page 5
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NewsHula Hoops rolls out Big Hoops sharing bags with new flavours
The flavours and new sharing format were a ‘natural step to building growth’ for the brand, said Hula Hoops
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NewsButterkist launches ‘indulgent’ chocolate orange toffee popcorn
Its chocolate orange innovation bridged the gap between popcorn and confectionery and would ‘target more consumer occasions’, said Butterkist
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Category ReportThe Holy Grail of snacks: healthier snacking category report 2021
The ultimate healthy snack is an elusive treasure. As the ban on HFSS promos looms, it’s even more sought after. Can it be found?
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NewsKP fuses crisps and popcorn to create ‘crossover’ Butterkist snacks
The NPD offered “the lightness of popcorn and the crunch of crisps”, said KP
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RankingsBritain’s Biggest Brands 2021: the top 100
The biggest food and drink brands in the UK, ranked by sales
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Category ReportThe challengers: bagged snacks category report 2021
Disruptor brands are muscling in on potato crisps with healthier ingredients. Who’s throwing the punches and making a packet?
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Category ReportThe Covid crisps mountain: bagged snacks category report 2021
Sales of bagged snacks have climbed high during the pandemic. Brands are on the top of the world. So, how can they stay there?
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NewsKP adds flavoured Krunch Mix snacks
KP said the launch would “drive excitement by hitting both taste and texture notes that shoppers desire”
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NewsMission secures £1.6m investment to brew up expansion plan for energy tea brand
The funding round was led by former and current executives at BrewDog, Cadbury, HelloFresh, Allplants, Graze, KP Snacks and Tails.com, alongside England cricketers Michael Vaughan and Heather Knight.
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NewsTyrrells to return to TV screens with flavour-focused ad campaign
The TV ad will run from 15 March to 18 April
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NewsPopchips to make TV debut with £2.3m marketing push
The KP Snacks brand will launch a new ad on 1 March.
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NewsTyrrells adds English Smoky Barbecue flavour to crisps range
The NPD hit Sainsbury’s on 17 January
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NewsTyrrells and Popchips acquisitions boost top line at KP Snacks
The addition of Tyrrells and Popchips to KP Snacks’ portfolio of brands has helped boost sales by more than 25%
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NewsPringles amps up flavour with spicy Sizzl’n range
It has launched three flavours under a new range called Sizzl’n, each offering varying levels of heat intensity
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Analysis & FeaturesBagged snacks: Top Products 2020
Source: Unsplash When times get tough, Brits turn to crisps. At least, that’s what the sales figures suggest. In the first month of the initial national lockdown, sales surged by a fifth on the same time last year. That’s proven a substantial boost to full-year performance. The ...
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Analysis & FeaturesJams & spreads: Top Products 2020
Just five of the top 50 spreads brands are in volume decline this year
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NewsKP Snacks launches ‘full-on’ McCoy’s Fire Pit crisps
The crisps will roll out in multipacks, 45g grab bags and £1 PMPs
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NewsIt’s All Good explores sale as tortilla chips demand soars
The Gateshead-headquartered supplier has been backed by PE firm NVM since 2014 following a £3.5m minority investment
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NewsMars to cut 51 tonnes of plastic per year from sharing pouch packs
The move means Mars will also be able to fit more packs into shipping boxes
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Analysis & FeaturesNPD Power List: who are the players pushing innovation through a pandemic
This year has been a story of survival for brands and retailers, leading to a focus on core products to keep shelves stocked. But the NPD pipeline hasn’t stopped, proving the tenacity and resilience of the industry’s top players





