Landmark Wholesale has introduced 50p price-marked noodle snacks.

The 75g Lifestyle noodle pots, in chicken & mushroom and spicy curry, have launched with cartoon-decorated packs designed to be “fun, cool and young”.

The new range, part of Landmark’s strategy to develop its own-label line-up, will be supported with a bogof throughout December.

Pot Noodle 90g pots currently sells at an average of 74p in the big four [].