Latest NPD – Page 3
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NewsProper eyes savoury snacking occasion with trio of new popcorn flavours
The HFSS-compliant, vegan and gluten-free snacks have hit Waitrose stores
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
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InterviewsThe Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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NewsMcVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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Category ReportKids’ lunch trends 2024: Obesity unpacked?
Childhood obesity peaked in lockdown. Today, it remains above pre-pandemic levels. So do our packed lunches need to change?
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsMcVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsYorkie enters chilled aisle with HFSS-compliant dessert
The dessert combines the signature creamy milk chocolate flavours of Yorkie confectionery with a smooth, chilled dessert
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NewsGoodfella’s pizzas now HFSS compliant following reformulations
The changes have been made ‘without compromising on taste’, according to Goodfella’s owner Nomad Foods
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Comment & OpinionThink carefully before stepping up promotional discounts
Manufacturers need to evaluate investment payback across the marketing mix, says Alex Lawrence, senior strategic insight director at Circana
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NewsAlpro launches raft of NPD including extended protein range
The Danone-owned brand has launched six SKUs including plant-based protein drinks, alternatives to yoghurts and two bestselling variants in a new pack size
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Category ReportSoft drinks trends 2024: Does big soda need another makeover?
As volumes sales fall, brands are turning to new looks, limited edition flavours and healthier reformulations to recover momentum
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NewsCadbury rolls out new non-HFSS snacking range
The new non-HFSS Cadbury range Brunch Light launches at the end of April





