Latest NPD – Page 3
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NewsMüller Yogurt & Desserts launches collaboration with Myprotein
The new Müller x Myprotein range has been designed to tap into potential growth in the market by meeting a surge in demand
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NewsMars Wrigley rebrands ailing non-HFSS Triple Treat range
The range has been renamed to make it help shoppers ‘make informed choices’, according to Mars Wrigley
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NewsProper partners with Netflix on limited-edition chilli caramel flavoured popcorn
The bags have hit Sainsbury’s, Tesco, Waitrose and Morrisons stores
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NewsThe Collective unveils raft of NPD in healthy snacking push
The brand is launching a range of adult yoghurt pouches alongside a new kid-focused split pot duo and a plain yoghurt Suckies variant
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NewsAmbrosia extends into plant-based with ‘creamy’ custard
The NPD offered the same ‘delicious creamy texture’ as its dairy-based counterpart
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NewsProper eyes savoury snacking occasion with trio of new popcorn flavours
The HFSS-compliant, vegan and gluten-free snacks have hit Waitrose stores
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NewsWalkers and Heinz launch trio of ‘sandwich inspired’ crisp variants
The launch coincides with the return of Walkers’ ‘CrispIN vs CrispOUT’ campaign
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NewsBelvita reformulates Soft Bakes and Baked Bars to make them non-HFSS
The changes responded to the ‘growing demand for healthier options in the category’, said Belvita
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Category ReportHalloween trends 2024: How retailers can strike sales gold
Halloween is increasingly proving a goldmine – but can sales continue to grow? And what tactics are the retailers using?
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Category ReportHome baking trends 2024: Bake it yourself
Brits are making more cakes and loaves at home to mitigate the increasing cost of living and concerns about ultra-processed food
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InterviewsThe Delicious Dessert Co’s Claire Smith on winning back younger shoppers
The Delicious Dessert Company’s head of insights aims to win back younger shoppers who are bored of ‘traditional’ flavours with trend-led innovation
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Category ReportInfant & childcare trends 2024: growing baby
As concerns over sugar content mount and parents become ever more price-conscious, how can babyfood continue to grow sales?
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NewsMcVitie’s adds ‘chocolatey’ Rich Tea spin-off The Cocoa One
The ‘deliciously dunkable’ biscuits have rolled into Tesco
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Category ReportKids’ lunch trends 2024: Obesity unpacked?
Childhood obesity peaked in lockdown. Today, it remains above pre-pandemic levels. So do our packed lunches need to change?
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NewsWalkers adds non-HFSS Wotsits and Monster Munch
The snacks, available in three new flavours, are made with chickpea
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NewsMcVitie’s eyes ‘Zero’ added sugar spin-off for Digestives
The manufacturer has applied to register ‘McVitie’s Zero’ and ‘Jacob’s Bites’ as trademarks
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Category ReportEnergy drinks trends 2024: Can Red Bull outrun Monster?
Energy drinks brands are racing ahead, with flavour innovation, festival appearances and keen pricing broadening their appeal
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?
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Category ReportConfectionery trends 2024: The sourer the better
What’s behind the latest sour craze in sugar confectionery – and can it buoy a category struggling due to HFSS and cost pressures?
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NewsYorkie enters chilled aisle with HFSS-compliant dessert
The dessert combines the signature creamy milk chocolate flavours of Yorkie confectionery with a smooth, chilled dessert





