Lidl has donated £1m to an NSPCC project to protect primary school children from abuse.
The money will help fund the charity’s Speak Out Stay Safe project, which aims to reach children with advice on how to stay safe.
Lidl has been the NSPCC’s corporate partner since April 2017. Money comes from staff taking part in fundraising events as well as through customer donations.
The discounter also featured Speak Out Stay Safe messages for children on a range of its own label Crownfield breakfast cereals, with 10p from every sale donated to the charity.
More donations have come from a range of products throughout the calendar year, including Favorina Easter eggs and end-of-term flowers for teachers.
The discounter aims to raise £3m to help Speak Out Stay Safe hit its goal of reaching a million children in three years through assemblies and classroom workshops in primary schools across the country.
“We’re absolutely thrilled to be recognising and celebrating this fantastic figure in partnership with Lidl,” said NSPCC chief executive Peter Wanless.
“This is a major milestone on a journey together which aims to see us reach one million children and empower them with the message that they should speak out about anything that worries or upsets them.
“Everyone at the NSPCC joins me to say a huge thank you to Lidl employees and customers for their fantastic support in helping to keep children safe. We look forward to keep working with them in the future.”
Lidl UK CEO Christian Härtnagel said: “We are delighted to have reached this first key milestone in our partnership with the NSPCC. I would like to thank our colleagues and customers across the country for their fantastic support of this very worthy cause. Here’s to the next £1m.”