Long reads – Page 246
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Analysis & FeaturesGrowth isn't cheap: biggest baking brands double ad spend
From duelling cake decorations to Judas Priest pastry rolling - here’s our pick of home baking’s best ads…
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Analysis & FeaturesOoh Betty! Crocker's recipes are most liked on Facebook
With own label such a powerful force in home baking, brands are looking to cause a stir on Facebook…
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Analysis & FeaturesGluten-free brands get a rise out of home baking
A growing number of gluten-free brands are moving into the sector. Can they challenge mainstream players?
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InterviewsGraze CEO Anthony Fletcher: the Big Interview
Graze posted its first box of snacks in 2008 and it hasn’t stopped innovating or expanding since
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Analysis & FeaturesCity scepticism doesn't tell the full story of Majestic Wine's Naked takeover
A near 13% share price drop on the announcement of a key acquisition would normally signify the City has given it a firm thumbs down.
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Analysis & FeaturesMarks & Spencer Caribbean Jerk Chicken Soup: acid test
This microwaveable single-serve soup is part of the M&S Balanced For You range…
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Analysis & FeaturesPoultry industry faces backlash from environmental campaigners
Never mind red meat: WWF UK is saying chicken is the real ‘problem protein’ in the British diet – and we eat far too much
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InterviewsSylvester Stallone and me: Jonathan Warburton Big Interview
Jonathan Warburton is in a scrap. So he’s hired Sylvester Stallone for the latest ad campaign.
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Analysis & FeaturesMilk powder prices show signs of recovery
Prices for milk powder remain down on a year ago, but both whole and skimmed milk powder have risen month on month
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Analysis & FeaturesMorrisons leads on cuts as grocery prices drop to new low
The Grocer Price Index recorded annual deflation of 2.5% in the month to 1 April
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Analysis & FeaturesRussian ban pushes down produce prices
The loss of the Russian market has led to stockpiling of many fruits and vegetables, and pushed down prices
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Analysis & FeaturesBargains driving younger AB demographic to variety discounters
Who are the shoppers fuelling this growth? What do they buy? And what can variety discounters do to encourage them to spend more?
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Analysis & FeaturesRetail clubs: a perfect soft launch into symbol retailing?
What do retail clubs offer for indies that want to take on the mults but retain their independence?
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Analysis & FeaturesSourced Market has found a platform for success at St Pancras
Since arriving at St Pancras station in 2009, Sourced Market has gone full steam ahead
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Analysis & FeaturesSeaweed: the new coconut? IFE showcases food trends
Popcorn and coconut products are still hot – but seaweed is making an impact, alongside seed drinks and veggie caviar
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Analysis & FeaturesM&S defies price war headwinds, but for how long?
The long-awaited rebound in general merchandise has understandably dominated coverage of Marks & Spencer’s full-year trading numbers, but the continued growth in food is no less notable.
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Analysis & FeaturesCity News
By lunchtime, Real Good Food shares had collapsed 20.6% since the market opened to 33.3p
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Analysis & FeaturesTop 100 fmcg advertisers 2015
Not everyone was cutting back in 2014. In the retail category, spend on traditional advertising channels grew 3.5% year on year, according to Ebiquity.
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Analysis & FeaturesYouTube: a serious vlogging opportunity for brands
Over a billion people watch YouTube every day and a staggering five hours of video are uploaded every second, so even a niche product can find a huge audience to advertise to
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Analysis & FeaturesCadbury promotes most but Easter deals decline overall
There has been an 8% drop in deals in featured promotional space in the run up to this Easter