Lucozade Energy is launching an £8.25m marketing campaign to help 'Britons get their edge back'.
The campaign will include TV ads and a roadshow that will visit motorway service stations and workplaces.
A website - www.getyouredgeback.com - will
feature people who have "lost" their edge.
Shoppers that send in their stories could win £10,000 and a role in a Lucozade Energy advert.