Asahi slo mo booth

Japanese lager brand Asahi Super Dry has created a super-slow motion video booth in the shape of an Asahi beer glass.

The booth, which made its first appearance at the Old Truman Brewery in London, lets participants capture themselves drinking the beer and immediately share the video on social media - with the footage slowed down so that a single sip lasts for 30 seconds.

Asahi said the three-metre high booth, built from more than 1,500 metal rings, took more than 300 hours to create. It features a range of built-in special effects to allow users to create a personalised video, including a jet of malt-infused condensation, and a trapdoor two metres above ground that can launch 100 ping pong balls into the air, designed to mirror the bubbles inside beer.

Following its debut in London, the booth will visit a series of venues and events across the UK, with details being revealed through Asahi’s social media channels.

“We wanted to create an experience that’s fun, exciting and shareable but also one that conveys the crisp and refreshing qualities of Asahi Super Dry,” said brand manager Samantha Catford. “The result is a super slow-mo booth, which takes the photo booth concept to the next level while linking to the brand’s unique qualities and reputation for innovation.”

Asahi Super Dry is currently distributed in the UK by Shepherd Neame. Asahi Group recently struck a deal with AB InBev to acquire the SAB Miller brands Grolsch, Peroni and Meantime for €2.6bn (£2m), making it the first Asian brewer to gain a significant presence in the European beer market.