Molson Coors is set to give away holidays worth a total of £50,000 in its latest on-pack promotion for Carling.
Launching on 15 February, the beer brand’s £5,000 Holiday Getaways promo gives 10 shoppers the chance to win a holiday voucher worth £5,000, which can be spent on breaks worldwide.
The campaign, which sees the return of the Carling seagull character, will feature on more than three million can and bottle packs nationwide and be backed by a £1.8m TV advertising campaign from mid-March to mid-April.
Consumers enter by visiting Carling.com/getaways and submitting a unique code - printed on the inside of the pack - along with their name and contact details.
“Carling’s ambition is to delight consumers, and the Holiday Getaways promotion builds on the success of the bank holiday activity last year, which consumers loved,” said Jim Shearer, Carling brand director at Molson Coors.
“We anticipate strong uptake of this great promotion, which researched well with our target consumers, and look forward to rewarding 10 lucky Carling fans with the holiday of a lifetime.”