Football fans have the chance to attend UEFA Euro 2016 games via the latest on-pack promotion from Coca-Cola, with a total of 2016 tickets up for grabs
The new ‘Win Tickets’ campaign – rolling out now – will appear on 90 million packs of Coca-Cola, Coca-Cola Zero and Diet Coke, including 500ml, 1.25-litre and 1.75-litre PET bottles and 330ml can multipacks, and 504 winners will each receive four tickets for a game involving England, Wales, Northern Ireland or the Republic of Ireland, plus £400 towards the costs of travel and accommodation.
Every promotional pack features a 10-digit code that can be entered at Coke.co.uk/tickets, with winners selected in daily prize draws up to 30 May.
The promotion will be supported by television commercials, digital out-of-home advertising at transport hubs, and digital and social activation.
“With England, Wales, Northern Ireland and the Republic of Ireland all taking part in UEFA Euro 2016, this is one of the most keenly awaited football events in memory,” said Caroline Cater, operational marketing director for Coca-Cola Enterprises.