Cooks & Co has given its ambient ingredients range a “colourful new look”.
Its 100-strong range of ingredients, which includes antipasti, oils, vinegars, mushrooms and canned foods, now features “even stronger product photography” on pack to highlight the product within.
The brand said the “bold new designs” would help showcase the ingredients, which had been designed to “inspire both amateur chefs and kitchen connoisseurs”. New packs hit Tesco, Morrisons and Ocado this month.
Cooks & Co has also added Roasted Red & Yellow Peppers (rsp: £2.39/460g), Roasted Red Pepper Strips (rsp: £1.59/300g) and Young Green Jackfruit (rsp: £2.25/400g), which have rolled into Ocado.
It has also launched a social media campaign, called #AppetiteForAdventure, which Cooks & Co senior brand manager Anne-Marie Cannon said would “drive awareness around authenticity and quality by tapping into natural cooking moments that appeal to and inspire our target audience”.
“Our exciting programme of recipe innovation will inspire our customers to be bold, daring and creative with Cooks & Co.”