Charles Wells is rolling out a new darker brown glass bottle for fast-growing Spanish lager Estrella Damm.
The updated bottle offered 30% more protection from light exposure, the distributor said, which meant it would travel and store better.
“We all know light exposure can change the taste of beer and so we’re delighted to be introducing this new darker bottle that will better preserve that authentic Mediterranean taste,” said Genna Burchell, marketing manager for world beers at Charles Wells.
Volume sales of Estrella Damm have more than doubled year on year, helping it grow 89% in value to £7.4m and enter the top 40 lager brands [Nielsen 52 w/e 12 September 2015]. Fellow Spanish brew San Miguel is the fastest-growing of the top 10 lagers.