Kraft Heinz is set to introduce more well-known children’s characters to its Heinz Duo Pots pasta range.
From this month, Warner Bros’ Scooby-Doo and DC Super Friends will join the existing portfolio of Peppa Pig, Angry Birds, Teenage Mutant Ninja Turtles and Hello Kitty.
The latest additions offer broad appeal in Scooby-Doo, while Super Friends is “bang on the superhero trend”, said Heinz brand manager Brook Aspden.
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