andrex advert campaign

Andrex’s bid to encourage adults to consider ‘proper intimate care’ continued this week with a new £10m TV ad.

The 30-second ad forms part of the brand’s How Andrex Do You Feel? push, aimed at demonstrating how children find it easier to talk freely about their toilet habits than adults.

The clip shows adults being asked how clean Andrex makes them feel. Children then offer charming answers to the same question.