Jon Williams

Comment & Opinion
Ozempic is the death knell for traditional marketing nudges
2025-07-14T16:26:00
Ozempic is reshaping behaviour – and in a world where marketing has long relied on behavioural nudges, that’s a problem, says Jon Williams, founder & CEO of The Liberty Guild
Comment & Opinion
How to avoid samey, boring Christmas ads
2021-11-15T11:06:00
Advertising is a multibillion-pound industry that’s still running on a broken business model, says Jon Williams, CEO of The Liberty Guild