Marks & Spencer has appointed a new digital media specialist for its international social and display advertising across 34 markets.
NMPi takes over from incumbent agency Mindshare after winning a pitch for the business.
It will be tasked with increasing brand awareness for M&S in international territories, focusing on expanding online traffic to dedicated e-commerce sites and growing footfall in local stores. Key international markets include the US, Canada, France, Spain, Germany, Italy and Japan.
Amy-Claire Short, M&S international digital marketing manager, said: “When operating at an international level, we need to make sure we remain relevant in the different markets, which involves telling customers within local markets about Marks & Spencers’ long-standing heritage and values, along with highlighting the quality and style of our clothing and home products.
“We’ve already been incredibly impressed by NMPi’s work in the UK, so are excited to be working with them on a global level to raise awareness of the brand.”
This latest news follows the recent announcement that the retailer selected NMPi for its UK paid search advertising across M&S clothing, home and food.
NMPi commercial director Andrew Turner added: “We are delighted to be expanding our relationship with Marks & Spencer internationally, working with their specialist global team to engage and activate new customers for the brand.
“It’s an exciting project that will leverage a unique approach to country analysis - our local offices playing an intrinsic role in the e-strategy, providing a feedback loop to ensure the consideration of local nuances.”