PepsiCo Champions League promo ad

PepsiCo is kickstarting its sponsorship of the UEFA Champions League 2015/16 with an on-pack promotion across Walkers, Doritos and Pepsi Max. 

Running across the trio of brands from 12 September, the #gameready push gives consumers a chance to win match tickets and help to cover travel and accommodation expenses.

The promotion is the first to be run simultaneously across PepsiCo’s European markets on both food and beverage brands. It will be supported by in-store materials and promotional activity in addition to PepsiCo’s TV sponsorship, stadium branding, interview backdrops and perimeter boards.