Smirnoff has partnered with Fever-Tree to launch a £2m integrated campaign encouraging consumers to “spritz up” for summer.
The campaign showcases Fever-Tree’s new premium sodas – including its Italian Blood Orange and Mexican Lime variants – which “pair perfectly with triple distilled Smirnoff No.21”.
The aim is to “inspire consumers to switch up their serve” in three easy steps, said the brand.
The campaign is already live and will run until August, spanning activity across OOH, digital and social media.
It will also involve sampling, in-store activations and on-trade activations in Greene King pubs and Bistrot Pierre restaurants.