Tampax Comak Pearl print ad, Christmas 2016

Procter & Gamble is showing how ‘life looks great with Tampax’ in its latest national campaign for the UK’s leading tampon brand.

Targeting 16 to 34-year-olds, the party-themed print drive focuses on Tampax Compak Pearl. It will appear throughout December across weekly and monthly publications aimed at women, with support via Facebook.

The ad shows women in party clothing, ‘full of confidence’ by being able to rely on Compak Pearl for its “superior anti-leak protection”. The adverts also highlights how the product “expands differently to better fit women’s unique shape”.

P&G was expecting to see an increase in demand for Compak Pearl in the run up to Christmas, said Tampax brand manager Lourdes Fuentes.

“Women are often more open to using tampons during what is typically a very active time with all the shopping and parties,” she added. “We’re really shouting about how Pearl offers the ultimate in comfort, protection and discretion.”