Archive of all Procter & Gamble articles
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NewsAriel advert featuring Peter Crouch banned for ‘unverifiable’ comparisons with competitor brands
The advertisement for Ariel’s ‘The Big One’ laundry pods – seen on 24 April 2025 – featured a man looking confused while looking at a number of ‘laundry additives’
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NewsFood innovation in ‘long-term decline’ finds new study
British Brands Group figures show a long-term fall in product launches continued in 2023
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NewsP&G delivers profit growth as Ariel owner warns of $1bn tariff headwind
P&G estimated it would take a $1bn hit from Donald Trump’s trade tariffs in the 2025/26 financial year
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NewsProcter & Gamble Company appoints new CEO to succeed Jon Moeller
Shailesh Jejurikar will take the helm on 1 January next year
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NewsMedia Bites 6 June: Trump vs Musk, Pret a Manger IPO, P&G jobs
A rift between US president Donald Trump and Tesla boss Elon Musk is shaking up markets this morning
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NewsUK risks being ‘dumping ground’ as fmcg giants grapple with modern slavery
The UK’s former Independent Anti-Slavery Commissioner, Sara Thornton, has called for a tougher Modern Slavery Act
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NewsProcter & Gamble to hike prices as $1.5bn tariff impact hits
Household goods giant Procter & Gamble will be raising prices and cutting costs as it looks to mitigate the impact of tariffs
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Category ReportBye-bye, beard? Trends in male grooming 2025
As razor blades’ volume decline slows, the UK might be nearing ‘peak beard’. Brands are now aiming to ‘optimise’ men’s routines
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Comment & OpinionOld Spice buccaneer outwits stinky pirates
The golden age of piracy has provided fodder for many films and TV shows. But most ignore an unpalatable truth: pirates stunk
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NewsProcter & Gamble beats estimates as shoppers buy more
Net sales rose 2% in the three months to 31 December, the biggest increase in three trading quarters.
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NewsPeter Crouch stars in Ariel TV ad for The Big One laundry pods
The campaign will launch this month, running across TV, on-demand, digital, social media and PoS
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NewsProcter & Gamble recruits for 20 new roles at Manchester factory
It coincides with Procter & Gamble’s 90th year in the city
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NewsMondelez International appoints Volker Kuhn as Europe president
Effective 1 April, Kuhn will replace Vinzenz Gruber, who will retire from the company
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Comment & OpinionHow Nestlé, Unilever and P&G are navigating choppy fmcg waters
Innovation, volume, marketing spend, and cost savings are top of the agenda, says Warren Ackerman, head of European consumer staples research at Barclays
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NewsOld Spice teams up with rapper Chip to inspire men with ‘diss track’
New grime track Big Man Ting is designed ‘to build a brand that young men associate with standing out from the crowd’
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KVI TrackerHerbal Essences shrinks conditioners by 46% but shelf prices stick
The old 400ml bottles have been replaced with 275ml ones
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NewsP&G taps AI to find cold water cleaning enzymes
P&G is working with Basecamp Research on the effort, which will focus on “learning from organisms adapted to cold environments” to “design novel enzymes”
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Events & AwardsGrocer Gold Awards 2024: Procter & Gamble is Supplier of the Year
P&G’s strong innovation pipeline helped it deliver strong volume, value, share and overall category growth
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NewsFlash moves into kitchen roll with launch of three-ply duo
Handy Roll and XL Roll have landed in retailers including Morrisons, Tesco, Home Bargains and B&M
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Analysis & FeaturesShrinking the innovation deficit: Strategies for distinctive new products
Researchers have come up with a metric to define distinctive innovation – and found it’s lacking. So why should developers push the boat out?