True Nopal Cactus Water

True Nopal Cactus Water is set for an expansion of its British sales, marketing and distribution following the creation this week of True Nopal Ventures LLC, a worldwide joint venture between Suntory and Big Prickly LLC, the holding company for its interest in True Nopal.

The new venture would build on the previous distribution model for the Arizona soft drink brand, said Suntory, which 12 months ago signed an exclusive deal with True Nopal for the UK market. The arrangement has seen the cactus water secure a variety of listings with supermarkets, health food stores, forecourts and gyms. Further growth was targeted this month with the launch of a London-focused sales team and major sampling activity.

Suntory’s “passion” would “help us to achieve our goal of having True Nopal Cactus Water in the hands of consumers around the world,” said Tom Zummo, CEO of True Nopal Ventures LLC and founder of True Nopal – which made its UK debut in May 2016.

Peter Harding, COO at LSR, added: “True Nopal has been a fantastic addition to our portfolio and clearly demonstrates our commitment to provide healthier, great-tasting drinks. We’re excited to have the opportunity to expand and accelerate the growth of this unique brand, and to introduce it to more health-conscious and life-loving consumers in the UK.”