Mars is expanding its Starburst portfolio with two new products ­ Tropical Chews and limited edition Tropical Joosters ­ and unveiling new TV ads for Starburst and fellow sugar confectionery brand Skittles. The new products are dual flavoured ­ four Tropical Chews and five Tropical Joosters. (Rsp: 45g, 27p; 200g bag, 99p.) New packaging aimed at greater product differentiation will be on shelf from May. Support also includes wobblers and dumpbins. Both ads kick off on April 22. The £4.5m Starburst one features the brand's animated lips icon and shows a Starburst-eating woman cheekily moving her car forward just as her husband tries to get in. The £2m Skittles Mints ad is part of the brand's £4.5m budget ­ its biggest so far. It targets teenagers and 20-somethings, and is set in a small city park with raindrops, dragonflies and rainbows being unleashed by the mints' colours. It will hit national TV first, followed by satellite later in the year. {{MARKETING - P&P }}

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