Masterfoods walked off with the top accolade at the British P-O-P Awards for its Maltesers R2D2 display unit, created by Displayplan-Leggett & Platt Display Group.

The unit, which won best snack products and soft drinks category as well as Display of the Year, was praised for its simple charm and features side panels in the shape of giant maltesers and small robot-like feet. Its clear and colourful branding ensured it stood out in-store, said the judges.

Nestlé UK and IQ Group won the gold award for digital network for the confectionery giant’s trial in Parfetts cash & carry while Procter & Gamble’s Febreze Allergen Reducer freestanding unit, designed by Simpson Group, won the best grocery category.

The British P-O-P Awards reward the most effective and creative in-store marketing materials.