Dragon’s Den winner Nana’s Manners has moved into food for the first time with the launch of a kid-focused flexitarian meat range into Tesco.
The children’s cutlery and tablewear brand won £50,000-worth of investment as a startup from Touker Suleyman on the BBC show in 2017. It has since established itself as a major supplier to schools, nurseries, the NHS and children’s retailers.
It soft-launched its new Eat & Learn Silly Sausages range into Tesco stores carrying a Meat & Veg flexitarian fixture in December, with the brand expected to go on sale nationally with the retailer over the coming months, said co-founder Kathryn Baldrey-Chourio – who established the business with her husband Chris.
The chilled sausages are available in three shaped variants: stars, circles and triangles, with each pack carrying a detachable educational activity card for children (rsp: £2.50/240g). The brand was also in talks with other major retailers over future listings, Baldrey-Chourio added.
Tesco launches range of flexitarian fresh beef and lamb lines
Manufactured by Essex-based sausagemaker Broadoak, the products contain 29% outdoor-reared, RSPCA Assured pork, which is combined with pea protein, pea fibre and potato fibre with only natural flavouring and preservatives.
The sausages also contain all nine essential amino acids, are low in fat and salt and free of all major allergens, said former primary school teacher Baldrey-Chourio.
The Nana’s Manners name derives from the company’s original ergonomic cutlery range, which aims to teach young children how to use knives and forks correctly, and is a nod to the “trusted figures of experience” in families, Baldrey-Chourio added. After establishing the business, “it seemed quite natural for us to go into food, our values (about children learning, and giving them the best you can give) transferred naturally” to the new range, she said.
The brand was now hoping to expand its range further, with a lactose-free cheese product and pizzas, “being looked at”.
“Children naturally love learning. We’ve created food packed full of healthy, nutritious ingredients that contain no nasties. It’s designed to encourage imagination and start conversations around family mealtimes,” she said.
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