Kerry Foods is making a play for the pasta market with the launch of Wall’s-branded meatballs, marketed for use with pasta.
Wall’s Perfect for Pasta Sausageballs are sausagemeat balls that can be cooked in under 20 minutes. In packs of 20 for £2.50, they went into Sainsbury’s last week and go into Asda, Morrisons and Tesco over the next month.
The launch will be supported by above-the-line, in-store and digital marketing as well as a cross-category promotion with the Cook Italian brand, which comprises pasta, tinned tomatoes, sauces and olive oil, in Tesco over the summer.
Kerry Foods said that pasta was now the most popular evening meal in the UK.