Holland & Barrett has expanded into on-demand at-home beauty services thanks to its acquisition of Blow for an undisclosed sum.
Founded in 2013 by Fiona McIntosh, former editor-in-chief of Elle and Grazia magazine, and venture capitalist Dharmash Mistry, Blow is backed by Unilever Ventures and the founding partners of Lion Capital.
It allows customers to book salon-grade hair and beauty services in their home using the app or booking online.
The service is open to users in Greater London, the Home Counties, Birmingham and Manchester, with more than 1,200 beauty professionals in the Blow network.
Blow will become a subsidiary business of Holland & Barrett following the takeover, with all employees moving to the new ownership structure.
Tamara Rajah, chief business & science officer at Holland & Barrett, said: “We have an exciting transformation strategy, with the vision of helping 100-million customers globally achieve their health-and-wellness goals.
“This vision sees H&B moving beyond offering wellness products and advice, and expanding our reach to offer personalised services, diagnostics, and wellness solutions across our digital and retail channels.
“We’re excited to work with Blow to bring their customers new natural beauty and wellness options on demand, in their own homes, and offer our customers new services and experiences in our larger stores.”
Blow CEO Thomas Nutt added: “The whole Blow team are excited to become a part of a global vision to make health and wellness a way of life for everyone – and bring natural, sustainable beauty and wellness products, services and advice to millions of consumers across the UK and beyond.
“The combined entity will accelerate Blow’s vision of expert service to your door with Holland & Barrett’s leading expertise in ethical, planet-friendly health, beauty, and wellness. We all very much look forward to the next chapter in the Blow story.”
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