Michela Pearson
Comment & OpinionToday’s variety discount shopper wants more than low prices
Low prices may have been the original draw but they’re no longer the path to success for variety discounters, says Michela Pearson, insight analyst at IGD

2025-08-07T14:41:00
Low prices may have been the original draw but they’re no longer the path to success for variety discounters, says Michela Pearson, insight analyst at IGD