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Today’s variety discount shopper wants more than low prices
By Michela Pearson, Elta Smith and Alice Pilkington2025-08-07T14:41:00
Low prices may have been the original draw but they’re no longer the path to success for variety discounters, says Michela Pearson, insight analyst at IGD
2025 marks a defining year for the variety discounter sector, with a landscape shaped by shifting ownership, acquisitions, and the ever-present force of digital competition. As the dust settles, it’s becoming clear the old playbook just won’t cut it anymore.
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