Moma is claiming a first for the UK grocery market with the launch of its bircher muesli in a multipack.

The brand’s wild berry flavour will be available in a four-pack in Ocado and Sainsbury’s from next week (rsp: £2.99/4x125g), with other flavours to follow later in the year.

“Our multipack is a unique product that has never before been seen in supermarkets,” said Moma founder Tom Mercer. “It brings the convenience of a truly on-the-go breakfast into people’s homes.”