Congratulations to Unilever, which has scooped The Grocer's sought-after award for the year's best front cover. Its PG Tips ad wowed our readers, who voted it their favourite cover of 2006.

The ad was a latecomer, not appearing until the very last issue of the year - 16 December - proving true pedigree wins out in the end! It was popular for its imaginative concept, attention-grabbing visuals and entertainment value.

The ad was up against some stiff opposition with superb ads from a number of companies. Pictured are Kelly Scorah, PG Tips category operations executive, and Simon Whitehead, PG Tips category operations manager, receiving a framed copy of the ad. Congratulations also go to Ms B Kelly, owner of Derg Valley Service Station in Castlederg, Co Tyrone. Her voting slip was drawn at random. She wins a case of Champagne.