Morrisons plans to give away more than 27 tonnes of its ‘Wonky’ carrots to children ahead of Christmas.
In a bid to drive footfall into stores, between 20 December and Christmas eve “little shoppers” would be able to collect their free carrot in store.
As well as helping families “leaving a treat out for Rudolph on Christmas eve” Morrisons claimed the gesture would help to “reduce Food waste whilst supporting British farmers”.
The offer would be available in all Morrisons stores nationwide while stocks.
“Christmas is all about spreading joy and cheer, so we’re delighted to offer our younger customers a free wonky carrot to leave out for Rudolph and his friends on Christmas Eve,” said Chris Smith, Morrisons root veg senior trader.
“Our Naturally Wonky range supports British farmers, reduces waste and gives customers a great-value option that still tastes fantastic.”
Morrisons claims to have sold 17,500 tonnes of its Wonky veg range over the past year.
Morrisons avoids Christmas dinner price war
Supermarkets are once again turning to veg lines as their loss leaders in the bid to win last minute Christmas footfall.
While Aldi and Lidl have been going toe to toe to undercut each other, in contrast other years the traditional Big Four have largely stayed out of the annual Christmas Dinner PR wars, with Sainsbury’s the only one to promote a value Christmas dinner bundle to feed six for £13.31.
Instead, last week Morrisons unveiled a new £40 Christmas dinner in a box for four, as part of its newly launched ultra-premium The Best Signature collection.
The main meal includes slow cooked British Buttermilk Turkey stuffed with pork, sage and onion stuffing and topped with bacon.
It’s accompanied by trimmings including roast potatoes, honey butter parsnips and carrots, mulled red cabbage, pigs in blankets and gravy.
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