Morrisons van fleet

Morrisons’ online rollout continues apace with deliveries in London

Morrisons has extended its online groceries service to North London.

The supermarket chain said it was now taking online food orders for postcodes “across the capital from Ealing to Essex”.

It will start delivering to those areas on 9 July.

It comes just three weeks after Morrisons began making online deliveries in the Greater Manchester area, as well as Hull and Beverley.

It launched its first deliveries in conjunction with Ocado in Warwickshire on 10 January.

“We’re aware that we’re up against other more established services and the competition is fierce,” said Simon Thompson, managing director for online food at Morrisons.

“However, our online distribution model is different to the other major supermarkets, and is already delivering an industry-leading service to customers.”