Morrisons' lead on the chart has been reduced again with Safeway coming up from fifth position to stand just five percentage points behind at number two. Alcoholic drinks activity in Safeway is particularly strong with plenty of price promotions on floor stacks throughout its stores. Tesco and Sainsbury both drop down the chart this week to fourth and fifth place from positions two and four respectively. Strong World Cup themes continue in store. There are no new entries in the category chart and alcoholic drinks stays in the top slot with a 14 percentage point lead. Multibuy offers dominate the category in Asda and Morrisons while price promotions feature most heavily in the other chains. Floor stacks are generally the preferred siting while promotions on wine are focused on gondola ends. Coca-Cola hangs on to its place at the top of the brand chart for the second consecutive week, with multibuy promotions particularly strong on the two-litre bottle sited on gondola ends. Nestlé and Cadbury's both move on up the chart this week to positions two and three respectively. Nestlé's success rests on price promotions, most noticeably in the confectionery and cereals categories. Princes and John West are the only new entries in the brand chart taking positions seven and nine. Both are dominated by price promotions and are particularly active in Asda. The own label chart has been overwhelmed by a batch of new entries, with frozen being the only category to hang on from last week. Soft drinks comes in at number one with multibuy offers featured on gondola ends giving the category a nine point lead on chilled, which enters the chart at number two. l PromoTrack is produced for The Grocer by Logobrand on a weekly basis to highlight the key promotional activity in the top six multiples. For more details log on to its web site: {{GROCER 33 }}