Hardys owner Accolade Wines has hired Caroline Thompson-Hill as European marketing director.
A 15-year drinks industry veteran, Thompson-Hill previously worked for rival Treasury Wine Estates as VP for digital and e-commerce in the Americas.
She “brings to the business a wealth of global marketing experience which will inform our marketing into 2020 and beyond,” said Accolade Europe managing director Ade McKeon.
“Her passion and creativity, together with her in-depth commerial and strategic understanding, will provide a strong new marketing direction for our portfolio of products in the UK and European marketplace.”
Thompson-Hill said she was ”thrilled to have joined Accolade Wines and have the opportunity to work on such an outstanding portfolio of wines, including some of the UK’s leading brands”.
It comes after Accolade kicked off a major review of its business earlier this year, which saw all its EU operations moved to the UK, and McKeon promoted from UK boss to leading the whole of its European operations, including the UK.
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