Wilko has appointed Alexei Cowan to the newly created role of head of design at Wilko Retail.
Cowan will join the Wilko team on 2 December. She will have overall responsibility for establishing a new department focused on identifying new trends and sourcing products.
Previously Cowan worked as head of design for Home Retail Group and senior designer for Next. Most recently, she was identifying and reporting on trends for the WGSN lifestyle and interior team.
As head of design, Cowan will report into Wilko Retail executive MD Andrew Moore.
“Putting great product at great prices at the centre of everything we do continues to be key to our strategic vision for growth, and we’re committed to working harder and faster to deliver even more desirable products, specifically for them,” said Moore.
“Alexei’s appointment will enable us to establish a stronger, more intuitive product focus through improving our customer offer, based on insight and substantially reducing development lead times.”
Cowan added: “I couldn’t be more excited to be joining Wilko. There is a lot of love out there for Wilko brand products and launching customer-focused, innovative new products that simply help is my passion.”