Suzanne Dover SPAR UK Brand and Marketing Director April 2020

Source: Spar

Dover will report directly to Spar UK MD Louise Hoste, who joined eight months ago

Suzanne Dover has joined Spar UK as brand and marketing director.

Dover has replaced Michael Lawless, who left the business earlier this month.

She has spent almost 20 years in brand development and marketing roles at a host of leading fmcg suppliers.

Most recently she was working at Hovis on a consultancy basis, supporting brand development initiatives. Before that she held senior marketing roles with Newell Brands, Mizkan Europe, Plum, Mission Foods, SMA Nutrition and Kraft Heinz.

In her new role, Dover will be responsible for the development of the Spar brand and communications, channel and shopper insight, the promotional strategy and activity plan. She will report directly to Spar UK MD Louise Hoste, who joined eight months ago.

“We are delighted to welcome Suzanne to Spar,” said Hoste. “Her breadth of experience and knowledge will help us shape the Spar brand and our presence in the marketplace, in addition to driving footfall and sales through the selling plan and digital activity.”

Dover added: “I am tremendously excited to be joining Spar and collaborating with the talented team here, in order to maintain Spar’s position as the leader in the convenience channel.”

According to his LinkedIn profile, Lawless is now actively looking for his next challenge.