Nando’s plans to spice up pasta mealtimes with a new range of three pasta sauces infused with its Peri-Peri chilli sauce, as part of an extension to its entire cooking sauces range.
The new pasta sauce range consists of three variants - Spicy Tomato, Tomato & Olive and Roasted Reds - which all have a Peri-Peri kick (rsp: £1.39 for a 300g jar). Meanwhile, Nando’s two existing cooking sauces - Curry Coconut, and Coconut, Lime & Coriander - have been given new eye-catching packaging with a greater emphasis on the Peri-Peri content and labelled with Nando’s trademark cockerel motif.
They will be joined by three new cooking sauces - Spicy
Tagine, Lemon & Herb and Sweet Chilli Satay (rsp: £1.49 for a 400g jar). The packaging will be uniform across pasta and cooking sauces and feature a ‘periometer’ to indicate the heat level of the sauce. The new and revamped lines will rollout to stores in early March and form part of Nando’s strategy to double its retail turnover from £5m to £10m within two years. “People like Loyd Grossman have shown that you don’t have to be Italian to make Italian sauces,” said Phil Lynas, managing director of The Grocery Company, manufacturer of Nando’s retail range.
He added: “We spotted a gap in the market for a pasta sauce with added bite. Our research showed that the pasta sauce market was quite stale in terms of innovation.
“With the growth in demand for spicy products, Peri-Peri pasta sauces are the perfect product to spice up this flagging market.”
The new pasta and cooking sauces join Peri-Peri sauce, marinades and table sauces in the Nando’s portfolio.
Lynas added that the Nando’s restaurants - there are about 100 in the UK - would also provide the inspiration for more new product launches during 2005.
Sean McAllister