Archive of all Nestlé articles – Page 29
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NewsNestlé completes Alcon eyecare sale to Novartis
Nestlé has concluded the $28bn sale of its majority stake in eyecare business Alcon to Novartis.
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Mugabe henchmen storm Nestlé HQ
The Zimabawean office of Nestlé has been blockaded after the Swiss manufacturer stopped buying milk from a farm owned by President Robert Mugabe’s wife, Grace.
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NewsNestlé flagship Kit Kat switches to Fairtrade status
Nestlé has followed in the footsteps of Cadbury by announcing its flagship Kit Kat chocolate brand will be certified Fairtrade from next year.
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Campaign Trail: Nestlé’s slimline Santa
Nestlé's drive to cut Christmas confectionery packaging will be backed by an £800,000 national print ad campaign starting next month. The campaign will flag up the fact Nestlé's new chocolate selection box will have no plastic inserts and 37% less...
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NewsNestlé brings back retro favourites for 2010 Easter ranges
Nestlé is balancing retro fever and sustainability credentials with its new Easter 2010 line-up.
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Nestlé adds fibre to the Breakaway
Nestlé Confectionery is relaunching its lunchbox biscuit Breakaway with a fibre-rich formula to appeal to healthy consumers.It has been reformulated to contain 100% wholemeal and oat flour, and will remain at 99 calories per bar.
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NewsNestlé pumps record ad spend into Nescafé
Nestlé is aiming to re-establish the "iconic status" of Nescafé through a £43m marketing investment the biggest spend in the brand's 70-year history.
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Designer style axed as Nestlé Black Magic goes back to traditional packaging
Nestlé is bringing back the old Black Magic this Christmas by returning the dark chocolate brand to its traditional packaging. The confectionery giant has ditched the modern design and flavours of the Black Magic Collection box that replaced...
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NewsNestlé and Cadbury act to secure future cocoa supply
Leading confectionery manufacturers are working to secure their supply of cocoa amid widespread disruption and price volatility. Both Nestlé and Cadbury are taking action to tackle the supply issues that have caused the price of cocoa to...
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NewsKit-Kat revamp gives Nestlé a break from downturn
The revamp of Kit-Kat and launch of the Kit-Kat Senses diffusion range were major factors in “a strong performance” for Nestlé’s UK business, the manufacturing giant said today.
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Carrefour replaces CEO Duran with Nestlé's Olofsson
Carrefour has tasked its new chief executive with driving the group’s own-label offer and shifting its focus from non-food back to food in the wake of José Luis Duran’s dismissal. Lars Olofsson, Nestlé’s vice-president in charge of strategic...
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Nestlé launches £1m advert programme
Nestlé plans to win consumers over Christmas with giant tubes and less packaging.The company has invested £1m in promoting the launch of Giant Tubes for Blue Smarties and Rowntree's Pick & Mix and in publicising reduced packaging on...
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KitKat helps power record Nestlé sales
Nestlé said its British business had achieved “good organic growth”, as it announced record nine-month sales this week. The company’s global operations posted a sales increase of 8.9% and real internal growth of 3.4%. Nestlé did not give figures...
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Mars and Nestlé cut packaging on 2009 Easter egg ranges
The days of plastic wrappers for the chocolates and sweeties inside Easter eggs look numbered. Announcing plans to eliminate the use of plastic packaging in 80% of its Easter eggs for 2009, Nestlé said the new Smarties and Milkybar Shaker eggs will...
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Nestlé prepares raft of Christmas products
Nestlé Confectionery has announced a raft of developments for Christmas 2008 including the launch of products that play on the heritage of its Quality Street brand, the overhaul of After Eight and the introduction of more environmentally-friendly...
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campaign trail - Nestle blue Smarties
Nestlé is spending £2m on a marketing push to promote the comeback of the blue Smartie and push its healthier credentials as free from artificial colours or flavours. The Blue is Back campaign includes a TV ad, which flags up the fact the new blue...
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Nestlé teams up with Boost Juice Bars to take on Innocent
Nestlé has joined forces with Australian juice business Boost Juice Bars to create a new smoothie brand to take on Innocent, The Grocer can reveal.The partnership with Boost Juice Bars, which has more than 200 stores globally including...
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Nestlé's dominance is challenged by Cadbury
Cadbury grabbed the lead last weekend in the top five overall branded featured space chart, narrowing Nestlé's lead in the year-to-date chart to just one point.
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Nestlé cereals drop prebiotic message
Breakfast cereal manufacturer Nestlé said this week it would no longer promote products made from wholegrains as having a prebiotic effect.The company launched a major advertising and on-pack drive in 2006 highlighting that a scientific...
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Nestlé gift vouchers to boost Easter egg sales
Nestlé hopes to gain a major chunk of the Easter egg market with the lure of massages and golf lessons included in the price of a £4.99 egg. The Experience eggs come with a pamper voucher in an Aero gift set or an activity voucher in a...