Archive of all Nestlé articles – Page 33
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News
Sykes takes reins of Nestlé UK
Heir apparent Alastair Sykes has succeeded Peter Blackburn as chairman and chief executive of Nestlé UK. Sykes, 48, joined Nestlé in 1998 as md of York based Nestlé Rowntree. He was recruited from Spillers UK where he was also md. Sykes will be...
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News
Nestlé Go! malfunctions
Nestlé has written off millions of pounds as it withdraws its flagship LC1 Go! probiotic milk drink from the UK and France. The company invested heavily in print and TV marketing of the fermented dairy drink which was introduced in the UK in 1998....
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Guide To
The Grocer guide to confectionery: Nestlé Rowntree
(an advertising supplement) Nestlé Rowntree York YO91 1XY Tel: 01904 604604 Fax: 01904 603306 E-mail: helen.hill@nestlegb.nestle.com Website: www.nestle.com Key personnel Sales Director Peter Basham Sales Communications Manager Graham...
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News
Nestlé cool over backing for ice cream
Exclusive Mary Carmichael Nestlé is adding six products to its ice cream portfolio this year and focusing on its five major brands, but it's not offering much on the consumer marketing menu. The company plans trade ads from March. "We're focusing...
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News
Nestlé's win-win'
Nestlé is running a 10% extra free promotion across key impulse countlines from February 12 while stocks last. Promotional packs of Kit Kat Chunky, Aero Chunky, Rolo, Toffee Crisp, Giant Smarties and Rowntree's Bursting Bugs carry a 10% Extra...
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News
Nestlé and Mars: Kit Kat in tit for tat
A war of words has broken out between Nestlé and Mars over which company has the country's biggest selling chocolate bar. Nestlé said ACNielsen research figures for April 1999 to July 2000 show sales of KitKat Chunky outstripping Mars bars by 7% in...
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News
Nestlé: Blackburn set to retire
Peter Blackburn, chairman and chief executive of Nestlé UK, is to retire next year after 35 years with the group. Blackburn, 59, joined what was then Mackintosh as an accountant in 1966 and worked his way up through the ranks, becoming Nestlé UK...
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News
Nestle: MN&N fury as new Milkybar runs short
A leading c-store retailer has slammed Nestlé over supply problems surrounding its new Milkybar Choo. Scottish group Morning, Noon & Night complains it is receiving a fraction of the cases requested. Its wholesaler Aberness Foods has 42 cases a...
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News
Nestlé guns for full visibility with Super Seven
Nestlé Ice Cream is backing its brands with a £7.5 investment and a pledge to make its range "the most visible ice cream brand on the street and in the freezer". The budget will support what Nestle defines as its Super Seven' must stock brands:...