Archive of all Nestlé articles – Page 30
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Campaign trail: Nestlé turned the spotlight on its Nescafé Collection
Nescafé Budget: £2.7m Manufacturer: Nestlé Nestlé turned the spotlight on its Nescafé Collection brand with a £2.7m marketing push in March. The six-month campaign drew an analogy between taste and music, and press and poster...
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Black Magic overhaul taps Nestlé's dark side
Black Magic is getting an overhaul and moving into block chocolate, complete with its first marketing support for 15 years, as owner Nestlé responds to increasing competition from dark chocolate rivals. It is also adding an 85% Dark extension to its...
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Nestlé and Heinz fight for Polish consumers
Nestlé has gone head-to-head with Heinz in the fight for the hearts and stomachs of Polish immigrants.It has launched the most popular products from its home-grown Winiary range in the UK, including three instant soups - White Borsch,...
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Cadbury and Nestlé in healthy sweets battle
Big sugar confectionery players have finally woken up to the idea that to keep consumers sweet, they need to go down the better-for-you route.Cadbury Trebor Bassett is bringing The Natural Confectionery Company to the UK next month,...
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Quaker and Nestlé go for premium oat lines
Oats is the word in the cereals market at the moment, with Quaker poised to bring out a range of premium oat-based mueslis and rival Nestlé adding an oat option to its Cheerios stable. Both players are spending £5.5m on backing their...
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Nestlé acquires Gerber
Nestlé has acquired US baby food brand Gerber from Swiss pharmaceutical company Novartis for $5.5bn (£2.78bn).Nestlé has been linked to the Gerber brand for a number of months. The deal will make the group the leader in the US baby food...
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Wall's and Nestlé fight for top spot in ice cream
Nestlé has dramatically stepped up its activity in ice cream cabinets this year, pulling ahead of Wall's, which last year was the busiest player. It's obviously early days for ice cream, but Nestlé's activity this year so far is sharply...
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Nestlé grasps new format
Nestlé Rowntree is hoping to grab itself a bigger chunk of bagged confectionery with new sharing bags of its most popular brands. Aero Bubbles and Quality Street versions hit shelves this month priced at £1.49 per bag, with the...
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Nestlé's second stab at premium with Heaven
Nestlé Rowntree is making another play for the premium chocolate consumer with the introduction of a connoisseur brand made in Switzerland. The launch comes just over a year after the company scrapped its luxury Double Cream brand due to poor...
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Nestlé acquires Novartis nutrition business
Nestlé has acquired the entire medical nutrition business of pharmaceutical company Novartis for $2.5bn (£1.3bn).The business, which supplies oral and enteral nutrition and medical devices used to provide nutrients to patients with special...
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Nestlé changes pack on Fairtrade coffee
Nestlé is ditching the cardboard-style canister used for its Partners' Blend Fairtrade coffee and is moving it into more traditional glass jars in a bid to kickstart sales of the brand.From next month, Partners' Blend will be transferred...
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Nestlé to do the twist with chocolate brands
Chocolate brands After Eight, Black Magic, Quality Street and Rolo are getting seasonal twists as part of Nestlé Rowntree's push during the key Christmas and Easter periods. The company is showing the lighter side of its After Eight brand...
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Nestlé offers kids a shot at new sports
Nestlé Rowntree is enabling children to try out new activities during the approaching school summer holidays as well as giving parents a bit of peace and quiet with its Kids Go Free promotion. Kicking off on 26 June, the promotion gives...
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Team Talk: Nestlé Waters
A competitive and tough field sales team. The new field sales team at Nestlé Waters may have only been formed three months ago, but members are already working well together, says Emma Barker,...
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Nestlé gives Ski get up and go
Nestlé has resurrected the concept of an on-the-go yoghurt, fruit and cereal breakfast drink to boost its ailing Ski brand.The new line – Ski Up & Go, which is set to reach UK stores later this month – follows in the footsteps of a Stopgap...
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Unistraw takes Nestlé to High Court
A tiny Australian company is taking on Nestlé in the High Court with a legal action claiming the world’s biggest food manufacturer copied its design for a flavoured drinking straw.
As reported in The Grocer (October 15, 2005, p76), Unistraw won… -
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Nestlé and Lactalis establish dairy business
Nestlé and French-based Lactalis have announced that they plan to establish a common business in the chilled dairy sector in Europe.The groups said that the proposed venture, which would cover the EU countries, Switzerland and Norway, would...
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Huffer to take up senior post at Nestlé Rowntree
Nestlé Rowntree has appointed Matthew Huffer as head of its convenience channel.He joins Nestlé Rowntree from Burton’s Biscuits, where he was sales director. He takes up his new role in January 2006.Huffer had been sales director at...
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Outspoken White gone from Nestlé Rowntree
Chris White, MD of Nestlé Rowntree, has left the company by mutual agreement. The no-nonsense New Zealander was appointed two years ago. He was previously general manager for the Nestlé ice cream business unit within Nestlé Oceania.White made...
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White leaves Nestlé
Chris White, managing director of Nestlé Rowntree, has left the company by mutual agreement.White, who took up the role two years ago, will be replaced by Paul Grimwood, currently assistant to the head of Nestlé Zone Europe.Grimwood...