Archive of all Nestlé articles – Page 31
-
News
Nestlé assaultwith Blue Label
Nestlé Rowntree has declared war on its chocolate competitors by launching a new bar called Blue Label to undercut Cadbury’s Dairy Milk.And it has insisted that it will be the company to drive the category forward, not its rivals.The...
-
News
Nestlé Rowntree gets Ducray for marketing
Nestlé Rowntree has named Neil Ducray as marketing director, replacing Sam Hunter, who is leaving for Australia, as planned, at the end of July.Hunter was himself caretaking the role, having taken up the reins from Andrew Harrison, who left in...
-
News
Nestlé coy over low carb forecast
Nestlé’s decision to launch low carb versions of Kit Kat and Rolo has been widely greeted by the trade, although the sweets giant had still to confirm any listings with retailers as The Grocer went to press.The company’s first foray into the...
-
News
Facelift for Nestlé milk
Nestlé is ditching its Fussell’s brand as part of a £2m facelift to take its two condensed milk brands more upmarket.From next month, the Fussell’s brand name will be replaced with Carnation Condensed Milk Light, while Nestlé Condensed Milk...
-
News
Nestlé eyes fair trade
Nestlé is plotting its first assault on the fair trade market with its Nescafé brand. The food and drinks multinational is holding top level talks to throw its Nescafé instant coffee stalwart into the arena by bringing out a fair trade...
-
News
Nestlé sends love and kisses
Nestlé is to unwrap a £28m three-year support programme for the autumn launch of premium newcomer Baci, its biggest confectionery activity this year.Sales communications manager Graham Walker boldly predicted that the Italian-inspired brand...
-
News
Nestlé gets fruity
Nestlé is to add an orange variant to its KitKat Kubes offering and it has given Smarties a new twist with a Fruity format which will see the brand’s first foray into the sugar arena.KitKat Orange rolls out from early next month and will be...
-
News
Nestlé’s newcomers centre on fruit
Nestlé is getting fruity with its latest round of new products.The confectionery giant is adding an orange variant to its KitKat Kubes offering.And it has given kids’ favourite Smarties a new twist with a new Fruity format which will see...
-
News
Robinson to head up Nestlé Rowntree sales
Nestlé Rowntree has appointed Vince Robinson, director of sales for Nestlé UK’s beverage division, sales director. He replaces Peter Basham who became director of export in February.Basham was responsible for launching the company’s strategy to...
-
News
Nestlé shakes up its Double Cream
Nestlé is launching a full scale rescue package for its Double Cream brand.Sales of the luxury chocolate bar, one of confectionery’s most high profile launches in recent years, have failed to impress buyers. And in a recent interview, new...
-
News
Nestlé Rowntree’s Newton goes
Nestlé Rowntree head of brands marketing Liam Newton has left the company.His role is being split between consumer communications manager Mike O’Reilly and brand group marketing manager Deirdre O’Donaghue.The move follows the creation of a...
-
News
Nestlé to sell unit in Brazil
Nestlé has been ordered by the Brazilian anti-trust authority to sell the chocolate manufacturer Garoto it bought two years ago.Nestlé has been given 20 days by the Administrative Council of Economic Defence (CADE) to name a firm to find...
-
News
Nestlé sells dairy unit in Turkey
Swiss food giant Nestlé had sold its dairy business in Turkey to French group Danone for an undisclosed sum. Nestlé said the disposal, which would include its chilled dairy and UHT milk products, would allow it to focus on its core...
-
News
Nestlé confident of meeting targets
Nestlé posted a 5.4% rise in organic sales for the first nine months of the year boosted by sales of ice cream and water during the hot summer in Europe.However, the Swiss food giant said group sales fell 2.4% to CHF64.6bn due to negative...
-
News
Nestlé and Colgate-Palmolive get into oral care arena
Nestlé and Colgate-Palmolive have signed a multimillion pound global deal to develop oral care products aimed at the confectionery fixture. The arrangement, which starts next year with distribution of Colgate Dental Gum, gives the toothpaste...
-
News
Nestlé and Colgate freshen up with gum deal
Nestlé and Colgate-Palmolive have agreed to jointly develop and market a range of oral care products to be sold alongside confectionery items, starting with Colgate Dental Gum in the UK.The gum – aimed to clean teeth and freshen breath –...
-
News
Nestlé close coffee plant in Latin America
Nestlé is to end its instant coffee production in El Salvador and blamed high running costs and outdated machinery for the closure of the plant.Nestlé said it would continue to sell instant coffee in El Salvador, and buy bags of beans from...
-
News
Nestlé is hyperactive
The retailer chart remains the same as last week in terms of positioning, with Morrisons at the top of the chart. Asda, however, has closed the gap between them and stands less than one percentage point behind as opposed to five before. As last...
-
News
Nestlé pours more into water business
Nestlé has bought Europe’s leading supplier of home and office of water coolers Powwow from Hong Kong-based conglomerate Hutchison Whampoa for 560m euros.The Swiss food giant, and global market leader in bottled water with brands such as...
-
News
Pop goes nestlé
Nestlé Rowntree is in talks with ITV to sponsor the next series of Pop Idol. A Nestlé Rowntree spokesman said any deal would be the "biggest UK TV sponsorship" to date, but added that reports of a £6m agreement between the company and television...