Archive of all Nestlé articles – Page 31
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Nestlé launches Fairtrade coffee
Nestlé is to launch a Fairtrade certified coffee, Nescafé Partners Blend.The freeze-dried instant coffee will go on sale from the middle of this month. It is sourced from five farmer co-operatives in El Salvador and...
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Wonka’s pure gold for Nestlé
It’s news that would have the Oompa Loompas dancing with glee. Sales of Wonka bars linked with the hit film Charlie and the Chocolate Factory have gone through the roof, and supplier Nestlé Rowntree now plans to extend production and come out with...
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Nestlé Rowntree names new marketing director
David Rennie has been appointed marketing director for Nestlé Rowntree. Rennie joins Nestlé from Procter & Gamble, where he has spent most of his career, most recently as a senior marketer in P&G’s homecare business unit based in...
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Nestlé sells milk powder factories
Nestlé has sold its milk manufacturing plants in Australia and the Netherlands.Nestlé said that it would cease manufacturing milk powder in Australia and that its powdered milk factory in the Netherlands had been sold to Dutch entrepreneur...
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CCE-Nestlé get together for iced tea
Following falling sales of fizzy drinks in the UK, Coca-Cola Enterprises is moving into the iced tea category with the launch of Nestea Iced Tea.CCE said the move was in response to increasing consumer demand for adult, non-carbonated drinks....
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Nestlé narrows gap
Cadbury remains at number one for the second consecutive week with a glut of promotions across several categories, including cakes and biscuits, frozen and, of course, confectionery. The brand has been in the top three of the chart since early...
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Health web site for Nestlé staff
Nestlé UK is tackling the growing problem of work-related stress and ill health with the launch of a DIY health monitoring website for staff.The food giant is offering all its employees and their families access to the site, which is intended...
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Weetabix in logo battle with Nestle
Weetabix is seeking a High Court injunction against Nestle to ban it from using a logo similar to that of Weetabix’s earn of corn logo on its cereal packets.Cereal brand Weetabix alleges that Swiss food giant Nestle is using a similar logo...
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Nestlé trials C&C digital PoS
Nestlé Rowntree hopes to boost sales in cash and carries by improving the visibility of its brands though the use of digital screen media.The confectionery company is the first to test LCD screens to communicate promotions and new product...
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Nestlé’s leapfrog
This week Nestlé leaps to the top of the brand chart, moving up from third position last week. It is now seven full percentage points ahead of Walkers, which drops one place into third position. Nestlé has a range of promotions running across a...
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Nestlé closes Mallow
Nestlé Rowntree is to close its Mallow factory in Ireland with the loss of 57 jobs.The closure is part of a move to streamline production of chocolate crumb, used in chocolate manufacture, and output of the ingredient will be doubled at Girvan,...
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Nestlé speeds health agenda
Nestlé is to ramp up its quest to get healthier products to market with a raft of launches in 2005.The food giant is remaining tight-lipped about its plans but has set up a new global network of Strategic Wellness Units to help it meet the...
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Complan in Nestlé row
Complan owner Heinz has reported Nestlé to Trading Standards for claiming that rival health drink product Build Up is “proven to be the best tasting choice”.Andrew Leek, MD for Complan Foods, has written to investigators questioning the...
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Nestlé’s crack at Creme Egg
Nestlé is to throw yet another gauntlet down to arch rival Cadbury – by launching a new attack on Creme Egg.The confectionery giant, which earlier this month revealed it would take on Dairy Milk with a new bar called Blue Label, has now...
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Nestlé assaultwith Blue Label
Nestlé Rowntree has declared war on its chocolate competitors by launching a new bar called Blue Label to undercut Cadbury’s Dairy Milk.And it has insisted that it will be the company to drive the category forward, not its rivals.The...
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Nestlé Rowntree gets Ducray for marketing
Nestlé Rowntree has named Neil Ducray as marketing director, replacing Sam Hunter, who is leaving for Australia, as planned, at the end of July.Hunter was himself caretaking the role, having taken up the reins from Andrew Harrison, who left in...
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Nestlé coy over low carb forecast
Nestlé’s decision to launch low carb versions of Kit Kat and Rolo has been widely greeted by the trade, although the sweets giant had still to confirm any listings with retailers as The Grocer went to press.The company’s first foray into the...
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Facelift for Nestlé milk
Nestlé is ditching its Fussell’s brand as part of a £2m facelift to take its two condensed milk brands more upmarket.From next month, the Fussell’s brand name will be replaced with Carnation Condensed Milk Light, while Nestlé Condensed Milk...
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Nestlé eyes fair trade
Nestlé is plotting its first assault on the fair trade market with its Nescafé brand. The food and drinks multinational is holding top level talks to throw its Nescafé instant coffee stalwart into the arena by bringing out a fair trade...
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Nestlé sends love and kisses
Nestlé is to unwrap a £28m three-year support programme for the autumn launch of premium newcomer Baci, its biggest confectionery activity this year.Sales communications manager Graham Walker boldly predicted that the Italian-inspired brand...