All New product development articles – Page 117
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News
Speciality Brands launches ‘world first’ biodynamic whisky
Called Biodynamic: Luna, the 50% abv drink was distilled from ‘rare barley varieties’ that were grown using biodynamic farming methods, said Speciality Brands
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Squeaky Bean targets sharing platters with vegan ‘cured meat’ slices
The trio will hit Tesco from 8 December
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Lyre’s unveils non-alcoholic prosecco-style drink
Lyre’s Classico is claimed to have been “meticulously crafted” to mimic the taste of prosecco
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Spirits of Virtue unveils bourbon-style alcohol-free spirit
Called Sobour, the drink is produced using bourbon cask chips
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Quorn targets Christmas with festive vegetarian roasts range
The meat-free giant has launched ham and beef roast alternatives in time for the festive season
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Bounce Back enters UK market with drinks duo for ‘post-socialising wellbeing’
The drinks contained a blend of 17 vitamins, minerals and amino acids intended to give the body the replenishing nutrients it needs while sleeping, said Bounce Back
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Primula enters into dairy-free with vegan squeezy cheese
Perfectly Plant will be sold in the brand’s familiar tube format
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Diageo adds lower-alcohol Sliced Apple drink to Captain Morgan portfolio
It’s the latest in a series of flavoured launches from the spirits giant
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Upfield expands Violife range with vegan camembert alternative
The coconut oil-based NPD will go on sale in Waitrose on 8 November and in Tesco on 15 November
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Jason’s Sourdough launches ‘Every Day’ bread duo into Waitrose
The White Bloomer and White Rolls are made with sourdough but were ‘more suited to everyday occasions’, said the brand
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Startup W’zis targets meat-free petfood trend with premium range for dogs
The plant-based lineup is made with the likes of sweet potato, broccoli, pumpkin and tomato
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Rebel Kitchen makes confectionery debut with Coconut Bytes duo
The vegan treats would meet the growing demand for plant-based and organic food and drink, said Rebel Kitchen
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Comment & Opinion
How to ensure cultural integrity when launching a new food or drink product
Rich Ford, strategy director at Sherlock Studio, offers five things to consider when developing products and branding
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News
Cedo launches ‘UK’s first’ antibacterial bin bags into Morrisons
The NPD was a “direct response to consumers’ need for increased hygiene and sanitation in the home, arising as a result of the Covid pandemic”
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Gordon Ramsay launches Italian wine trio into Tesco
The range is the result of a partnership with London-based distributor Benchmark Drinks
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Heinz launches limited-edition Christmas dinner-flavoured Big Soup
The NPD was based on research that revealed that one-quarter of Brits would eat Christmas dinner every day if they could, claimed Heinz
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Smirnoff boosts flavoured vodka range with Mango & Passionfruit
Diageo is recommending it be served as a long drink over ice mixed with lemonade
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Lindt unveils premium vegan chocolate bar duo
Its new bars use a combination of oat-based drink and almond paste in their recipes
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Iceland replaces own-label fruit juices with five-strong Del Monte range
It comes after The Grocer revealed last month Iceland had launched 250 new products in stores in a day
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Feast Box partners with Quorn on vegetarian recipe kit duo
The partnership would ‘highlight that vegetarian meals can be just as exciting’, said Feast Box