Accolade Wines has unveiled a new range of French wines in 100% post-consumer recycled glass bottles.
The range, called Wise Wolf, has rolled out under Accolade’s Banrock Station range. It is claimed to be carbon neutral, and comes in distinctive bottles with labels made from 100% post-consumer recycled paper, and closures made from 100% recycled plastic. Outer cases, too, are made from 100% recycled pulp.
This equates to the total packaging of the brand being made from 95.1% recycled materials.
The range consists of three SKUs: a chardonnay, a rosé and a cabernet sauvignon (rsp: £11/750ml). They will hit retailers from June.
Accolade Wines was “committed to constantly search for new and better ways of doing things”, said its Europe marketing director Tom Smith. He added with the range Accolade was “aiming to make old world wine more accessible for consumers with desirable packaging and familiar grape varieties”.
The Banrock Station brand in particular was “committed to driving positive environmental change”. It had “contributed more than $6m to conservation projects across 13 countries”, he said.
It’s the latest in a series of progressive launches from the Hardys and Echo Falls owner, such as the upmarket ‘wine on tap’ brand Vino Societá it launched in December 2021.
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