alpro

Alpro has expanded its range of plant-based yoghurts with new big pot and Go On variants.

It has added a strawberry & raspberry flavour to the Go On single-serve yoghurt alternative it launched in 2016 (rsp: 85p/150g). The product went on sale in Morrisons this week alongside existing Mango, Passion Fruit and Blackcurrant flavours.

Alpro’s new Plain with Oat big pot went on sale this week in Asda nationwide (rsp: £1.80/500g) and would offer consumers a more “textured bite”, said head of marketing Vicky Upton.

The newcomer would tap the trend for bircher muesli and overnight oats, and came at a time when “fibre has become a dietary buzzword for consumers”, she added.

“Almost 40% of UK consumers believe that they do not have enough fibre in their diets, and following the substantial attention that protein has received over the past couple of years, we think fibre is fast becoming next in line on the consumer agenda,” said Upton.

Topics